CFO / Controller
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Small Business Owner
To adapt to remote work and safety concerns due to the COVID-19 pandemic, many companies quickly pivoted to run their business digitally. However, when the dust finally settles after the pandemic, the regular course of business will not go back to what it was before March 2020.
COVID-19 exposed the deficiencies of manual and paper-based finance processes: inefficient, costly, and providing minimal visibility into operations. Join our panel of industry experts as they share their predictions on which outcomes from the pandemic will become permanent fixtures of doing business and why embracing digitization now is the key to businesses’ survival.
Learning Objectives:
- Recall how customer behaviors have changed as a result of the pandemic
- Identify the top payment trends that will soon become the norm for businesses
- Distinguish the keys to operational efficiency in a remote environment
- Define the steps your business should take to become digitally enabled
Jennifer Elder CPA, CMA, CIA, CFF, CGMA
The Sustainable CFO
CPA, MS, CMA, CIA, CFF
[email protected]
(410) 231-1881
Jennifer helps businesses solve tough problems with strategic solutions. She is a business generalist and an accounting expert who can make the complicated awesomely simple. For more than 20 years, she has been helping businesses focus on their core values and strengths to transform inefficiency and chaos into a profitable entity with an energized team.
She is a Certified Public Accountant (CPA), Certified Management Accountant (CMA), Certified Internal Auditor (CIA), Certified in Financial Forensics (CFF), and a Certified Global Management Accountant (CGMA). She has a Masters of Science in Organizational Management and Leadership.
Jennifer’s core focus is working with businesses around the country ranging in size from 2 to 40 employees, from start-ups and growing organizations from $100,000 to $500,000 in revenue, in a variety of industries including professional services and construction and development.
She has a passion for helping businesses succeed. She loves tackling challenges and finding unique solutions to difficult problems. Defining issues, breaking them down into understandable parts, and developing simple and effective solutions is something she sees as fun.
As a keynote speaker, trainer, and business coach, Jennifer has conducted seminars for the Fortune 500, the US Government, State CPA Societies, and CPA firms in 40 states. She was named an Outstanding Educator by the AICPA for the past two years.
She is a frequent contributing author and speaker for such organizations as Triple Pundit, Maryland Society of CPA’s, National Association of Home Builders, and the Society for Human Resource Management.
Jennifer is a Past President of the Anne Arundel Chapter of the MACPA and a volunteer with the Rude Ranch Animal Shelter. When not on the road, Jennifer lives on her boat near Annapolis, Maryland with her husband and two cats, Bonnie & Clyde.
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