It is one thing to piece together a set of ideal tech solutions and processes for your clients, and it is another thing entirely to be charging them appropriately for your expertise. Clients seek your services because you’ve spent a lot of time and energy researching and assessing technology, and that knowledge shouldn’t be given away for free. Even if you can offer your clients aligned solutions in seconds, you need to remember that you spent a lot of time and energy developing that expertise. Ultimately, your consultative knowledge is something that your clients should be paying for.

Join us in this session where technology expert and thought leader, Nayo Carter-Gray, will offer insights into how you can structure your services and pricing to incorporate the costs and benefits of the technology you leverage along with the value of your consulting expertise.

Learning Objectives:

• Identify ways to structure services to prospective clients


• Outline how to incorporate costs of technology into value as a consultant


• Give examples of ways to demonstrate value as a consultant